33 · PERTH40 · AUCKLAND
Dell · Perth & Auckland
Modern Workforce
Perth welcomed 33 attendees. Auckland converted 56 registrations into 40 attendees and 26 survey responses—one programme, shaped around each market.
A note from Andrew
Direction matters more than novelty.
There is no shortage of new AI tools. The more useful question is what we choose to do with them.
At Now Comms Asia, we have been building AI into our production workflow for some time—not as a shortcut around craft, but as a way to explore more possibilities, make decisions earlier and put more energy into the details audiences notice.
The first half of this year made the shift tangible. AI moved beyond the prompt window and into live experiences, content programmes and customer journeys across Asia Pacific. The strongest work did not begin with, “Where can we add AI?” It began with an audience, a useful outcome and a clear idea.
AI can accelerate imagination. It cannot decide what deserves attention, understand every cultural nuance or replace the care that turns a clever demonstration into a welcoming experience. That is still our job.
Read the full case for AI production
Alibaba Cloud · ATxSG
From prompt to printed card in minutes
Now Comms Asia created a custom AI Business Card Studio that connected registration, Qwen-powered portrait generation, branded artwork and live printing in one flow.
Visitors left with a personal photocard within minutes. Behind the simple exchange was a joined-up system spanning AI orchestration, consent-aware data capture, CRM-ready leads, brand controls, print automation and live event operations.
The studio received the event's Crowd Magnet Award. The larger lesson was even simpler: people did not queue for an AI model. They queued for a personal experience with a satisfying physical ending.
- One journey from registration to print
- A personal output visitors wanted to keep
- Brand and data controls built in
- Designed for real event pressure
Dell Technologies · AI at Scale
When AI content creates a next step
The content connected multicloud strategy and practical AI adoption to decisions businesses are making now. The post-event survey showed the programme did more than hold attention.
4.61overall satisfaction, out of 5
4.61presentation rating, out of 5
4.51content helpfulness, out of 5
35interested in a services workshop
19requested contact from Dell
Based on 49 survey responses. Aggregate results only.
Regional delivery
One region. Different audiences. One standard.
Palo Alto Networks · Singapore
Ignite on Tour
A high-touch journey and executive roundtables brought the AI supply chain, shadow AI and other cybersecurity issues into focused conversation.
SolarWinds · APAC
AI content across markets
Production spanning ANZ, ASEAN, India and Vietnam made complex themes—from resilience to observability—useful to each audience.
Human-centred by design
The most useful technology still feels human
Welcome is not a soft extra. It shapes how people arrive, where they look, when they feel comfortable participating and what they remember.
AI can personalise a journey, remove friction and give production teams new ways to create. But the best technology often disappears into the experience. What remains is the feeling that the event understood you and that your time was well spent.
H2 starts here
What are you making next?
If you are working out where AI belongs in your next event, content programme or customer journey, let’s explore it together.
Talk to us about your next APAC experience