Keep the connection after the career move.

Start with the audience.

Help SAP’s alumni network stay visible and connected across APJ.

Give the idea a different way in.

Build a family of email, LinkedIn and masthead assets around the community’s messages. Keep the visual system consistent and flexible enough for different updates and channels.

• Community communication
• Email design
• Social creative
• Brand consistency

Carry the moment forward.

A repeatable campaign toolkit gave the network a consistent way to invite alumni back into the conversation.