NOW Comms Asia — Kinda Different
ACROSS ASIA / A DIFFERENT WAY IN

One region.
Never one way.

An ASEAN roundtable. An APJ launch. A Pacific partner summit. One ambition can travel a long way—when you understand what moves people in each place.

Dell and Microsoft customer-event setting in Sydney, from the 2024 archive
AUSTRALIA / DELL TECHNOLOGIESThe ambition travels.
The experience belongs.
Find a market ↓
Follow the Canalys story.A shared ambition. A new local expression.

Explore our project stories across ASEAN, North Asia and the Pacific.

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INSIDE THE MARKET / SINGAPORE

The right people. A different conversation.

For regional audiences, the experience has to connect the big idea with a useful next conversation.

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COMMUNITY ACTIVATION

Play, wellness and a very Singaporean sense of belonging at CQ.

Turn CQ into a playful circuit. A Wellness Passport encouraged exploration, a shared chapteh installation celebrated SG60, and hosted games brought strangers into the same moment. Activities evolved with the crowd’s response.

Read the full case ↗
THE REGION, AT YOUR PACE

Explore every market story.

Prefer to browse? Open a market below for the stories and films.

Singapore6 stories

For regional audiences, the experience has to connect the big idea with a useful next conversation.

CapitaLand — Less watching. More joining in.

Play, wellness and a very Singaporean sense of belonging at CQ. Turn CQ into a playful circuit. A Wellness Passport encouraged exploration, a shared chapteh installation celebrated SG60, and hosted games brought strangers into the same moment. Activities evolved with the crowd’s response.

Read the CapitaLand case ↗Watch the CapitaLand film ↗

Confluent — One ambition. Nine city expressions.

A conference tour connected global consistency with local audience understanding. Connect consistent branding with city-specific execution. Plenary sessions, breakouts and sponsor exhibits carried the conference through nine cities, including Sydney, Singapore, Jakarta and Tokyo.

Read the Confluent case ↗Watch the Confluent film ↗

Alibaba Cloud — From AI possibility to personal experience.

Technology becomes something an audience can try, understand and take away. The AI Business Card Studio connected custom technology, creative development, live print and event operations. The experience gives the technology a human point of entry.

Read the Alibaba Cloud case ↗

IDEMIA — Make the future visible.

A complex technical proposition, made easier to see and understand. Build the story first, then use animation to explain the process and live action to show the experience in a real setting. Each format answers a different question.

Read the IDEMIA case ↗

IMAS — One summit. Both sides of the screen.

A hybrid summit connecting the room with remote participants. Connect venue planning, speaker coordination, session production and the virtual experience. Give the physical and remote audiences a place in the same programme.

Read the IMAS case ↗Watch the IMAS film ↗

Palo Alto Networks — Ignite on Tour

Bringing a cybersecurity community together around shared challenges. A live setting for participation and peer connection, within the Singapore and Malaysia Ignite on Tour programme.

Read the Palo Alto Networks case ↗
Discuss your Singapore project ↗
Thailand4 stories

An idea becomes more useful when people can step inside it, try it and make it their own.

MuleSoft — Take the conversation somewhere different.

A Bangkok river cruise gave partner connection a different setting. Build a guest journey around the Chao Phraya River: invitations and registration, boarding at Asiatique, dinner and live entertainment. On the day, registration moved into the shade to make arrival more comfortable.

Read the MuleSoft case ↗

AppsFlyer — Give reconnection a local rhythm.

Business sessions, cultural experiences and celebration in Bangkok. Connect conference production with rooftop evenings, cultural excursions and a gala. Creative development, video editing and local coordination carried the same programme through very different settings.

Read the AppsFlyer case ↗

Canalys — Canalys Forums · Bangkok 2023

One regional community. A distinctly Thai experience. Stage design, visual and sound production, entertainment, sunrise activities and logistics came together for the Bangkok forum. The regional programme was expressed through the experience of its host city.

Discuss your Thailand project ↗
Indonesia2 stories

Business conversations and the experience around them should feel like parts of the same journey.

Confluent — One ambition. Nine city expressions.

A conference tour connected global consistency with local audience understanding. Connect consistent branding with city-specific execution. Plenary sessions, breakouts and sponsor exhibits carried the conference through nine cities, including Sydney, Singapore, Jakarta and Tokyo.

Read the Confluent case ↗Watch the Confluent film ↗

Canalys — Canalys Forum Asia

Regional connection, with unmistakable local character. Conference delivery, hospitality and Balinese performance created different settings for a regional technology community to connect.

Read the Canalys case ↗Watch the Canalys film ↗
Discuss your Indonesia project ↗
Malaysia2 stories

Regional consistency is not repetition. The people, format and local execution need to work together.

Red Hat — Make a complex conversation visible.

A gathering for Red Hat’s Kuala Lumpur community. Connect segmented recruitment, a solutions showcase, executive discussions and media engagement. Live visual notes gave the conversations another expression, with an artist capturing the event content.

Read the Red Hat case ↗

Palo Alto Networks — Ignite on Tour

A regional story spanning Singapore and Malaysia. The regional programme brought partners, customers and executives together through shared production standards and local delivery.

Read the Palo Alto Networks case ↗
Discuss your Malaysia project ↗
Japan3 stories

A regional message needs to feel at home in the room, not simply translated for it.

Confluent — One ambition. Nine city expressions.

A conference tour connected global consistency with local audience understanding. Connect consistent branding with city-specific execution. Plenary sessions, breakouts and sponsor exhibits carried the conference through nine cities, including Sydney, Singapore, Jakarta and Tokyo.

Read the Confluent case ↗Watch the Confluent film ↗

VMware — A cloud story on the streets of Tokyo

Take a complex story out of the meeting room. A multi-cloud challenge became a leadership film on the streets of Tokyo. Local logistics and video production connected an unexpected setting with the message.

Read the VMware case ↗

VMware — vForum in Tokyo

Leadership and technology storytelling in Japan. An archive film from Tokyo vForum, featuring Pat Gelsinger in his then-role at VMware, captures a chapter of technology and leadership storytelling in Japan.

Watch the VMware film ↗
Discuss your Japan project ↗
Australia2 stories

An executive lunch, a roadshow and a major launch ask different things of an audience. The execution should reflect that.

Confluent — One ambition. Nine city expressions.

A conference tour connected global consistency with local audience understanding. Connect consistent branding with city-specific execution. Plenary sessions, breakouts and sponsor exhibits carried the conference through nine cities, including Sydney, Singapore, Jakarta and Tokyo.

Read the Confluent case ↗Watch the Confluent film ↗

Dell Technologies — Sydney customer event

Bring the business conversation into the room. Dell and Microsoft presentations met a shared customer-event environment in Sydney. A place to hear the message and continue the conversation.

Read the Dell Technologies case ↗
Discuss your Australia project ↗
PART OF THE NOW FAMILY / NOWDMC

Go somewhere.
Feel something.

Our destination-management division brings incentives, conferences and celebrations to life in Thailand and Indonesia.

Local experiences, guest journeys and on-the-ground delivery, connected to the same ambition.

Explore NowDMC ↗Opens our destination specialist’s website.
Watch on Vimeo · NowDMC destination reel ↗Loads Vimeo only when you choose to watch.
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