A serious proposition. A different volume.

Start with the audience.

Make Backup-as-a-Service distinctive in a crowded technology market, with a campaign regional teams could make their own.

Give the idea a different way in.

Turn Up the BaaS gave a technical proposition a playful, recognisable identity. Social cards, banners, videos and roundtable materials carried the same idea; editable assets let teams adapt it for different markets.

• Creative platform
• Social + content
• Roundtable materials
• Regional adaptation

Carry the moment forward.

A connected campaign system, launched in APJ and subsequently adopted globally.