NOW Comms Asia — Kinda Different
← Digital

From AI possibility to personal experience.

Alibaba CloudSingaporeDigital activation

Technology becomes something an audience can try, understand and take away.

Visitors watching a live Qwen content-creation demonstration at the Alibaba Cloud activation; not a photograph of the printed business card

Visitors watching a live Qwen content-creation demonstration at the Alibaba Cloud activation; not a photograph of the printed business card

Visitors watching a live Qwen content-creation demonstration at the Alibaba Cloud activation; not a photograph of the printed business card

Start with the audience.

Make AI tangible for visitors rather than leaving it as a technical promise.

Give the idea a different way in.

The AI Business Card Studio connected custom technology, creative development, live print and event operations. The experience gives the technology a human point of entry.

  • Digital experience
  • Creative development
  • Live production
  • Audience participation

Carry the moment forward.

Digital and physical production worked together to give visitors a personal encounter with AI.

What needs to move
for your audience?

Start a related project ↗