A serious subject. A playful way in.

Palo Alto NetworksSingaporeDigital + B2B community

Devtopia connected a game, content hub and field events around Prisma Cloud.

Original Devtopia campaign artwork for Palo Alto Networks and Prisma Cloud — Palo Alto Networks — project artwork.

01 / THE BRIEF

Start with the audience.

Give the DevSecOps community a more engaging way to discover Prisma Cloud.

02 / THE KINDA DIFFERENT MOVE

Give the idea a different way in.

Create a recognisable campaign identity and an arcade-inspired game. Connect it to a resource microsite and recurring newsletters, then adapt the game for live field events.

03 / WHAT WE CONNECTED

Campaign identity
Game design
Microsite
Newsletter + field activation

04 / WHAT MOVED

Carry the moment forward.

One idea worked across digital and live settings, with useful content behind the initial invitation to play.

What needs to move
for your audience?

Start a related project ↗

A serious subject. A playful way in.

Start with the audience.

Give the idea a different way in.

Carry the moment forward.

A better decision starts with your circumstances.

From AI possibility to personal experience.

What needs to movefor your audience?

What needs to move
for your audience?