From interest in AI to a practical next step.

Dell TechnologiesRegionalAudience + activation

A B2B audience journey designed to carry attention through to action.

Dell AI at Scale: 911 registrations, 349 attendees and 33 customer workshop requests — Campaign response summary — registrations, attendance and workshop requests.

01 / THE BRIEF

Start with the audience.

Help a business audience move from curiosity about AI to a conversation about what to do next.

02 / THE KINDA DIFFERENT MOVE

Give the idea a different way in.

Connect the invitation, registration process, live experience and workshop follow-up as one audience journey. Every stage gives interest somewhere useful to go.

03 / WHAT WE CONNECTED

Audience acquisition
Registration process
Live experience
Follow-up design

04 / WHAT MOVED

Carry the moment forward.

911 registrations. 349 attendees. 33 customer workshop requests. A clear next step gave interested customers a route into a more practical conversation. Requests are a measure of response, not sales.

What needs to move
for your audience?

Start a related project ↗

From interest in AI to a practical next step.

Start with the audience.

Give the idea a different way in.

Carry the moment forward.

A serious proposition. A different volume.

Take the conversation somewhere different.

What needs to movefor your audience?

What needs to move
for your audience?