Make room for the business conversation.

Start with the audience.

Create a setting for a focused customer conversation around technology and services.

Give the idea a different way in.

Presentations and a shared meeting space created a setting for Dell and Microsoft to connect with their Sydney customer audience.

• Customer event environment
• Presentation setting
• Local delivery context

Carry the moment forward.

A focused customer-event setting brought the presentation and the business conversation into the same space.