Bringing fragrance innovation to life.

SymriseSingaporeFacility opening

Symrise's transformed Scent Creative Center opened in Singapore on 13 October 2026. The brief: bring guests closer to the people and ideas behind fragrance innovation.

Wide view of the opening remarks and audience.

01 / THE OPENING

Closer to the people and ideas.

Opening remarks and a ribbon ceremony led into a hands-on tour, with demonstrations across hair, fabric, home and scent applications. Guests could see the spaces, meet the teams and experience the work for themselves.

The centre connects fragrance creation, consumer understanding and customer collaboration. It also houses Symrise's Global Skin Cleansing Centre of Excellence.

02 / THE EXPERIENCE

See it. Meet the teams. Try it.

The programme connected speeches and the ribbon ceremony with tours across several levels of the facility. The agenda set out a progression from introduction to exploration, including skin-cleansing demonstrations and smaller group experiences across hair, fabric, home and fragrance applications.

The selected photographs show how that journey unfolded: an audience gathered around the opening remarks, participants at the branded ribbon, guests listening to laboratory explanations and visitors engaging with scent and fabric demonstrations.