dig at ISS World 2026
NOW Communications Asia worked with dig to develop and deliver branded exhibition stands for ISS World in Singapore and Dubai. A dark graphic environment, practical demonstration spaces and a central infinity-mirror feature brought the brand into a compact exhibition setting.
The brief.
Create a recognisable stand that expressed dig’s identity while leaving room for the team to welcome visitors and demonstrate its work. The design needed to fit the event’s shell-scheme setting and develop across two locations.
A central visual feature.
We coordinated the stand layout, artwork and local production, combining black wall graphics with a branded counter, tablet position and high tables. The wall messages remained prominent, while the mirror formed the central visual feature.
Refined across two locations.
The Singapore installation provided a practical reference for the Dubai build. Working through client feedback, we revised the mirror treatment with a brighter illuminated dig logo and a shallower mirror arrangement. The final Dubai package retained the brand graphics and focused the lighting within the mirror feature.
Explore. Review. Refine.
Renders helped review the counter parallel to the left wall, the portrait tablet at the front left and meeting spaces on the right. We explored decorative LED strips as an option, then focused the final lighting package on the infinity mirror and normal stand lighting. The concept is shown as a design exploration, not a photograph of the delivered stand.
One consistent graphic identity.
The Dubai photographs show a clearly illuminated dig logo framed by repeated light reflections, alongside the branded counter and spaces for demonstrations and conversations. The two installations retained a consistent graphic identity, with the mirror refined for the second event.
- Exhibition design
- Artwork coordination
- Production coordination
Listerine / ThailandMake the science something people can step into.
McLaren / Asia Pacific