Make the science something people can step into.

Start with the audience.

Challenge myths about mouthwash and make oral-health education engaging for an influencer audience. Give guests more than a product presentation.

Give the idea a different way in.

Build a lab they could take part in: interactive assessment equipment, personalised oral-care tips and a chef-curated themed menu. NOW connected venue sourcing, fabrication, activation zones and event management to make the idea work as one experience.

• Experience design
• Venue sourcing
• Fabrication + activation
• Event management

Carry the moment forward.

Guests explored the product story through hands-on activities and personalised guidance. The creative lesson: when the audience can try the idea for themselves, the demonstration becomes the experience.